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22 May, 2019

Effective Use of Digital Technology for Estate Agents to Connect with their Customers

Technology

Digital Technology has become the modern norm of building business networks and improving operational management by enhancing the marketing scope and global outreach to a massive audience. Digital Technology includes the use of apps, hi-tech websites, and online portals which have advanced at high rates. The disruption in the property business is indeed going to grow further.

Many agents are embracing these smart websites and types of software to draw new property investors, buyers and tenants. They also make use of digital technology to manage their clients’ needs.

Realtors are discovering that they need to adjust and mix in with their clients' consistently changing fascination in digital technology or hazard the opportunity of losing them to more tech-savvy competitors.

These improvements in the property business happened rapidly and spread far–encouraged by digital-based companies, for example, Apex Group and Zameen.com. These companies offer software technology and user-friendly websites helping real estate agents improve their administrations to clients.  It has also been observed that creative agencies with a focus on property markets are becoming popular. Agents are more and more adopting the use of technology to manage clients already existing in their networks and also improve the services that they deliver. Having a widespread social media channels and actively running website and real estate applications has led to the simplification of procedures, enhanced efficiencies and better communications, all of which enable agents to expand their businesses.

A recent study showed that about 86 per cent of people go online to find their next property and a majority of agents advertise their available properties on online property magazines and blogs. The online portal preference/website is a global phenomenon, and technology experts agree that the Pakistan Property market will soon experience a rise of fixed-price, without commission and greatly automated peer-to-peer websites. 

Competent Real estate agents can do a great deal more than digital technology by providing hand-on experience and customer satisfaction which Apex Group is best at offering their valued customers. For any property information or investment advice you are welcome to contact Apex Group and we shall facilitate you.


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