Tips to Step Up Your Real Estate Social Media Marketing in 2018

The Value of Social Media Marketing in Real Estate World

When it comes to real estate market it is more to business than just showcasing a house or finding a property, it requires them to establish credibility and transparency between the agent and customer, a strong network of referrals and a dynamic company profiling that would pull investors towards you. Social Media has revolutionized the property market worldwide acting as one of the most powerful aphrodisiacs in connecting with clients and expanding real estate operations. There is no doubt that social media wields huge influence and nowadays it is becoming an integral part of a marketing mix strategy with Big 5 i.e. (Facebook, Instagram, YouTube, Google+ & Twitter) components a MUST in every business particularly real estate business. It is common to see a friend’s Tweet saying that he intends to buy a home or a Facebook post consisting of real estate findings with images and contact information etc. so the trend towards social media has transformed the property market by 360 degrees. Shockingly in most recent times, Pinterest is also used by realtors to post house photographs & upcoming commercial projects in order to stay connected with friends & followers and increase the customer base.

The current statistics on the impact of social media on business exposure revealed fascinating results that claimed about 75% of businesses reported positive results in terms of traffic increase and lead generation benefits. Social Media is an undeniable force by which a real estate company can showcase its brand and the stronger the media presence the more prominent the company’s reputation. The game is all about how well you position yourself on major social media networks to develop & enhance customer loyalty. Real Estate Consulting firms, for instance, can make an active Facebook/Instagram page or YouTube Channel with thousands of followers and there is a higher probability that your property business will thrive because of community strength.  Studies reveal that investors are 70% more inclined towards companies with strong digital appearance and active Facebook Fan Page. Once the branding & mutual trust has been successfully established via social media, real estate companies are good to go!

Social Media platforms are proactive tools and brilliant forms when it comes to increasing your company trustworthiness and sales growth. By closely communicating about latest property updates and real estate industry fluctuations with your clients on a social media level, brand credibility and company awareness are developed which is a great asset. Social media can also convert negative customer feedback into a positive one as you would be day-to-day informed about customers/investors insight. “Knowledge is a dangerous tool” and the valuable customer perspectives and feedback gained through social media, for instance, a Facebook page can help real estate business jump sky-high if they start to focus on their special needs and expectations.

Social Media Channels are big generators diverting traffic towards the company website and consequently converting leads into prospects. Content Optimization & SEO will enable keywords to search to appear on Google results in a way that reflects the search queries.  Social Media & SEO is a powerful marketing tool that can bring in large traffic and if properly capitalized lead to sales spurts. Lastly promoting your property business through social media can increase Return on Investment, the only condition is to keep the social media campaigns creative and consistent. Statistics revealed that interacting in social media networks even 2-3 times per week can vastly help real estate companies to build relationships with customers and win over their loyalty.  

The real estate companies can reap high monetary rewards by taking 360 degrees photos of homes & buildings on sale or rent and upload them to Facebook. The usage of hyper-lapse & boomerang feature in Instagram you can catch the attention of buyers and renters. Pinterest is a large social platform with 175 million monthly users and 81% users are female so there is huge potential for increasing business influx by making sure the house photos are dreamy enough to attract the female population. Furthermore, real estate listing trending on Facebook can provide the much-needed information to customers and increase company value. Social Media is like giving voice to a platform where the profitable business potential exists!

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